The 404 error, which can cause you to lose visitors to your website, is a common issue for WordPress users. If you’re encountering this error, not only will your visitors fail to reach the page they’re looking for, but your SEO performance may also be negatively affected. Fortunately, you can resolve this issue by correctly configuring your permalink settings. Here's a guide to help you fix the WordPress 404 error.
The WordPress 404 error is a situation that occurs when visitors try to access a non-existent page on your website. This error is typically caused by an incorrect or broken page URL, or by improperly configured permalink settings on your site. Additionally, the error can appear if a page has been moved or deleted. Server configuration issues or corruptions in your .htaccess file can also lead to a 404 error.
Permalinks are the settings that determine the URL structure of your website. Incorrectly configured permalinks can lead to a 404 error. To check and correctly configure permalink settings in WordPress, follow these steps:
The .htaccess file is a configuration file for the web server. Corruptions in this file can cause the 404 error. To edit the .htaccess file:
# BEGIN WordPress RewriteEngine On RewriteBase / RewriteRule ^index\.php$ - [L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L] # END WordPress
Save the file and upload it to your server. Check to see if the changes have taken effect.
WordPress plugins can be highly effective in resolving 404 errors. Below are some popular plugins that can help you solve these issues:
By using these plugins, you can manage 404 errors effectively and provide a better user experience to your visitors.
Correctly configuring your permalink settings can positively impact your SEO performance. Here are some tactics to further improve your SEO after making these changes:
How does a 404 error affect SEO?404 errors can negatively impact user experience, increase bounce rates, and harm your SEO performance.
Is it safe to modify the .htaccess file?Yes, but it's important to back up the file before making changes. Incorrect changes can make your site inaccessible.
Will changing permalink settings affect other parts of my site?Changing permalink settings may alter the current URL structure, causing older links to break. Therefore, it's important to use 301 redirects.
Should I do anything else after changing permalink settings?Yes, after making changes, test your site to ensure everything is working properly, and set up any necessary redirects.